Primerica was listed by Forbes as one of "Americas 50 Most Trustworthy Financial Companies" in 2015. In July 2021, Primerica acquired e-Telequote, a health insurance marketer.

Products and business model

A Primerica convention in 2007.

Primerica uses what has been described as a multi-level marketing strategy, with eleven tiers of representatives and recruiters selling financial products and services for commission.

The company primarily sells term life insurance, as well as other financial services including auto and home insurance, mutual funds, and credit monitoring.

In 2010, Primerica was reported to have over 100,000 representatives selling the company's financial products, with individual earnings averaging $5,156 per year.

In 2012, Primerica was the target of multiple lawsuits alleging that the company's representatives sought to profit by earning commissions after convincing Florida firefighters, teachers, and other public workers to divest from safe government-secured retirement investments to high-risk retirement products offered by Primerica. In January 2014, the company settled the case for $15.4 million.

Primerica uses its complimentary, confidential, and customized Financial Needs Analysis (FNA) to help clients understand where they are financially and to map out a program to achieve their goals!

Since the beginning, Primerica has only offered term life insurance because we believe – and many experts agree – that term offers the most income protection at an affordable price. Primerica is e the second largest issuer of term life insurance coverage in North America, insuring over 5.7 million people through our life companies.

Primerica公司，总部设在乔治亚州德卢斯。(NYSE: PRI)是一家为美国和加拿大的中等收入家庭提供保险、投资和金融服务的公司。

Primerica是National Benefit Life Insurance Company、Primerica Life、Peach Re和Vidalia Re的母公司。Primerica在2021年7月收购了e-Telequote。Primerica被描述为一家多级营销公司。后来成为Primerica的公司成立于1981年。Primerica在2010年进行了首次公开发行。花旗银行通过首次公开募股筹集了3.2亿美元的资金。在另一次发行中，私募股权公司Warburg Pincus购买了Primerica公司23%的股份，并可以选择从花旗公司购买另外10%的股份。2011年12月19日，花旗集团出售了其在Primerica的剩余股权。

2015年，Primerica被福布斯列为 "美洲50家最值得信赖的金融公司 "之一。2021年7月，Primerica收购了健康保险营销商e-Telequote。

产品和商业模式

Primerica公司采用被称为多层次的营销策略，由11个层次的代表和招聘人员销售金融产品和服务以获取佣金。

该公司主要销售定期人寿保险，以及其他金融服务，包括汽车和房屋保险、共同基金和信用监控。

据报道，2010年，Primerica公司有超过10万名代表销售该公司的金融产品，个人年收入平均为5,156美元。

2012年，Primerica公司成为多起诉讼的目标，指控该公司的代表在说服佛罗里达州的消防员、教师和其他公职人员从政府担保的安全退休投资剥离到Primerica公司提供的高风险退休产品后，试图通过赚取佣金获利。2014年1月，该公司以1540万美元的价格解决了该案。

Primerica利用其免费的、保密的和定制的财务需求分析（FNA）来帮助客户了解他们的财务状况，并制定一个方案来实现他们的目标!

Primerica利用其免费的、保密的和定制的财务需求分析（FNA）来帮助客户了解他们的财务状况，并制定一个方案来实现他们的目标!

Primerica是北美第二大定期人寿保险的发行商，为超过570万人提供保险。