dentifier (DFA) on Apple iOS platform did not bring pressure to the advertising of this platform, and the impact will gradually appear in the second quarter. Thursday $Snap Inc(SNAP)$ Snap is undoubtedly the leader of social platforms, and its revenue has maintained a high growth rate of more than 60% for two consecutive quarters, which greatly exceeded analysts' expectations. The growth rate of revenue and daily active users in the last quarter reached a new high in three years. Bloomberg unanimously expects Snap's second-quarter revenue to be 844.9 million US dollars, a year-on-year increase of 30%; Under Non-GAAP, EBITDA was US $1.8 million, which turned positive for the first time. The advantage of Snap lies in its attraction to the younger generation of users. "Millennials" and "Generation Z" are the core user groups of Snap, and the high stickiness of young groups promotes the DAU to increase by 22% year-on-year to 280 million in the first quarter. In the second quarter, due to the high base last year, the growth rate of users declined. Bloomberg expects DAU to increase by 14% year-on-year to 290.6 million in the second quarter. In terms of regions, Snap users have expanded faster in other parts of the world except the United States. Now, the number of Snap users in other parts of the world has exceeded the number of users in the United States, which has become the main contributor to the growth of users. Whether the growth of international users can continue is also a major attraction in the second quarter. It is worth noting that the average revenue per user (ARPU) of Snap in other parts of the world is only 16% of that of ARPU in the United States, which has great room for improvement, reflecting the potential of Snap monetization overseas. In terms of valuation, the market selling rate of Snap is 25 times. Compared with Pinterest, which is 16 times, the price of Snap is definitely not cheap. Despite the increasingly fierce competition from peers for user time and advertising, Snap, with its loyal user base and continuous product innovation, will promote the expansion of profit margin in the global monetization process, and finally achieve long-term profit.lg...